Convincing a crowded room, of a more or less blurred idea, in 60 seconds and not one more. This is the first event of a startup weekend and not the least.
If you don’t know what a startup weekend is, I invite you to read this article: What is a startup weekend.
In this article we will see together the good practices and the various tricks that I use regularly to prepare my pitches for one minute. Thanks to these simple little things, I was able to pass all the ideas I have pitched, even the most wacky. 😋.
Ready to get a perfect pitch?
In a minute, everything counts, absolutely everything!
You only have one minute to convince and especially to be remembered. During startups weekends, you will be between 20 and 30 project holders on the starting line, which does not facilitate the task…
What is important here is to mark the spirits. You have to do it with the content, what we will see right after, but also with the container: you!
In other words, be different.
Example: I had pitched for idea a service that would give to the taste of the day hitchhiking by using the regular daily routes of thousands of motorists as “bus line”. Before the presentation, I had prepared a small cardboard (as the hitchhikers often have) with marked on “Road to Smart city” (Smart city was the theme of the SW) that I came out to the 55secondes saying a trick of the style: “Let’s take the road together direction the Smar” “T City of Tomorrow” with my right hand carton and thumb lifted left hand.
As the idea was selected, I then stuck my cardboard on my poster so that people could easily put the idea.
The example is simple, and requires nothing but cardboard and a black felt, yet it was formidable. The idea received a lot of gum, and for the record, we had finished second and I had pulled out my little sign at the final pitch.
What you should remember is that it is important to have a differentiating element that will allow everyone to make the connection between you and your idea. If in addition you can do something a little ‘ fun ‘ then it is Banco. This may be a garment, an object, a cry, whatever you want as long as you remember it and there is a connection to your idea.
1 minute, 3 C
Always hold these three words:
These are the basics of your pitch. To be able to answer these famous 3c in a minute, it is important to respect a certain format that we will decipher together.
To support my explanations, I will use the pitch of “Beelive”, a new generation dating application. The pitch had been a crazy success, the idea had passed and had received a lot of gum at the time of the vote. No podium at the end, but one of my best SW anyway.
Show-Between 3 and 5 seconds
Purely out of politeness, this phase at the one minute pitch is really not important. Just say something like:
- «Hello my name is Nicolas and… »
- «Hi I’m Nicolas and… »
Nothing more will be necessary.
Capturing your audience-between 6 and 10 seconds
I usually ask a question to get started. This makes it possible for everyone to feel concerned, and on the other hand to involve the assembly. To tell you the truth, the answer does not matter to me, but it is the gesture that counts ☺ ️.
Be careful though not to ask a question that would put you in default. If no one raises your hand to your problem, people may think that your idea does not make sense. For example, avoid the questions of the “who has already galèré by hitchhiking?” style. Few people hitchhike nowadays and you can be sure that very few hands will get up.
Example: for Beelive I had turned the question as follows: “I have a question to ask you: Who in the room is single?”
Easy, there are necessarily single people in the room and in addition it is a question that can disturb or… interest. In short, perfect for capturing attention!
Leave a white one or two seconds and chain it up taking care to interest you in the result.
Ask the problem-between 15 and 20 seconds
Express clearly what your problem is. Here it is necessary that in 10 seconds we understand exactly the (why) Why your idea is going to be useful and what problem it will solve. The idea of starting with the why is not from me, but from the great Simone Sinek, who has made a fabulous TedX about it. I warmly invite you to watch it here.
Example: “It seems, however, that today it has never been so simple to find love _____ ______ it seems…
There are now dozens and dozens of meeting support. But they all have one thing in common =
Since Tinder, the application where you can skipper left or right, no one has ever really managed to innovate in the dematerialized encounter.
In the example we understand where I am coming from. There are many (too) dating applications and the criteria on which they are based are not tangible. So it is complicated today to find love. However it is still noted that I am talking about Tinder an application that works and that is very used… why? Just to kill the chick in the bud. Indeed, if certain thought that my idea could be assimilated to the Tinder application, now it is clear that not. This is a very useful technique to avoid questions or ambiguities. You can use it.
True or not it’s not important. The important thing is that you believe in it. So be convincing by putting the rhythm in your voice, with the intonations pressed and a speaking facies! In fact, the “_____” and the “?!?!?!” are really on my sheet. This allows me during the workout to score breaks at key moments of the pitch or to insist on the issue. I strongly advise you to do so. Remember: content is as important as the container.
I have a dream-between 15 and 20 seconds
Having a problem is good, solving it is better!
More seriously, here it is important to propose a solution that seems to you roughly coherent. Do not be:
-Not too precise, at the risk of making everyone flee by saying that your idea is already far too clearly arrested and that they will not be able to change your mind or co-build with you.
- Not too vague, just to avoid being aware of the “bouleshit” that you tell 😅
Simon Sinek says that it is necessary to first talk about (how) how and then what to finish. What is true for speeches and final pitches is not really for this one. So it will be necessary to gather the how and what at the same time so as to save time for the conclusion.
Example: “My idea is to develop a powerful behavioral analysis algorithm, supported by an AI capable, thanks to many already existing scientific data to determine precisely your profile and,,,, in fact,,,, allow you to meet the Person who really fits you. »
Nothing special other than that I voluntarily use a lot of super superlatives to support the solution even more. Because this solution, it is great, it is the best, and without it the world may collapse. 😄
The highlight of the show-about 10 seconds
The conclusion is hyper Mega Supra important. If at that time you get to show the girl or the cool guy, energetic, optimistic, dynamic as you are, besides having the idea of the century, then it’s won.
People choose the idea, but also the person with whom they will spend their weekend. Content, containing….
Say here why you have to come with you, why it’s going to be great, and why you’re going to win this SW. Don’t be afraid of ridicule and send everything you have.
Example: “So if you too (point the finger at the room), you like beautiful encounters, challenges, fun, and AI, let’s have fun and reinvent the love of Tomorrow!”
I finished this pitch by drawing a huge heart to the picture that was behind me.
The keys to a successful pitch
You know, when you say it’s important to smile on the phone because it can be heard on the other end of the line? Well it’s kind of the same thing for your pitch.
- Have fun
- Continue to have fun
- Have fun again
- Don’t forget to have fun
For the rest, with the advice I just gave you, you can only hit! Besides if the article helped you, I would really love to have your pitches in comments ☺ ️